What Are You Afraid Of?

Recently, during a conversation with the CEO of a United Way who had adopted an issue focus, I asked him what advice he would give a United Way that was considering becoming issue-focused.

Make It Awesome!, Issues, Donors, Volunteers, Younger GenerationKaseyAugust 4, 2016affinity group, impact, issue, donor-centric, issue focus, Direction-Setting ProcessComment

Doing It Right! United Way of Wayne and Holmes Counties (Wooster, OH)

Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.

Community Impact, Communicating, Doing It Right!, Donors, Fundraising, Issues, StatisticsGaryFebruary 25, 2016poverty, community impact, bold goal, 2-1-1, donate, issue focus, Direction-Setting ProcessComment

Doing It Right! United Way of Central Virginia (Lynchburg, Virginia)

Community Impact, Issues, Communicating, Doing It Right!, DonorsKaseyDecember 17, 2015issue, Direction-Setting Process, bold goal, community, convener, issue focusComment

Turkey Trot for a Cause

Events, Holidays, Issues, Communicating, Volunteers, Community Impact, FundraisingKaseyNovember 24, 2015Thanksgiving, issue, community, event, volunteer, social media, impact, issue focus, Direction-Setting ProcessComment

Doing It Right! United Way of Wells County (Bluffton, IN)

Communicating, Issues, Marketing, Doing It Right!, Actions, Volunteers, Donors, ResultsGaryNovember 20, 2015communicate, issue focus, Direction-Setting Process, issue, bold goal, volunteer, donate, communityComment

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