Quote of the Month: October 2018

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After speaking to United Ways at conferences for many years, people have attributed several quotes to me. This month’s quote comes from yours truly:

“Helping people is easy. Change is hard.” – Gary Goscenski, Issue-Focused Consultant, Perspectives

When a United Way provides funding for a program it helps people. For example, 120 local families received food from a local food pantry because United Way provided funding to the food pantry. It is relatively easy for United Way to say they helped these families by making an investment in their program.

It is hard to change things. The challenge of change comes when you ask the question: “How do we change things so that these 120 families will not need food from the local food pantry next month?”

Many United Ways measure success by how many people received help. Very few United Ways measure success by how many people no longer need help.

What is success for your United Way – helping or changing?

Adopting an issue focus is all about achieving change – fewer people in poverty, more students graduate from high school, fewer people are homeless, etc. Change is hard, but United Ways that have adopted an issue focus make change in their communities every day. Check out the Issue Focus Model on our website and see how your United Way can make change. One of the most powerful aspects of the Issue Focus Model is that it not only changes your community, but it makes your United Way relevant, sustainable, and impactful.

If you have a quote you would like to share for our Quote of the Month, please let me know at gary@perspectives4uw.com

Blog Survey Update

On another note: We want to thank everyone who took the time to complete our blog survey. We sincerely appreciate your comments and suggestions, and you will see us incorporating your comments and suggestions into future blog posts.

Congratulations to Jimmy Hill, President and CEO, River Region United Way (Montgomery, AL), who completed our blog survey and was randomly selected to receive a free webinar from Perspectives for his United Way!

Remember: You Are Important

We just wanted to remind you: What you think matters to us.

This is the second and last time we’ll bother you with this (we promise!), but we really want to know how we can make this blog better for you.

Whether you’re a long-time reader or you’ve only recently begun following us, you have the opportunity to play a big role in shaping the content we create in the future.

Do you work in resource development and want to learn how to grow your total resources under management? Tell us.

Do you work in marketing and struggle to clearly communicate what your United Way does? Share that challenge.

Do you manage volunteers and want to learn new ways to get millennials to engage with your organization? Let us know!

We have lots of expertise to share when it comes to United Ways, but sharing expertise doesn’t do any good if it isn’t helpful and meaningful to you.

Please help us make this blog something you look forward to receiving in your inbox. Follow the link below to take our quick, seven-question survey and play a part in shaping the future of this blog.

Beyond helping to make this blog something you look forward to, those who complete the survey will be entered to win free access to attend our upcoming webinar, which will be released this fall!

Take the survey here: https://www.surveymonkey.com/r/OurPerspectiveReaderSurvey

Finally, we want to say thank you. While we may not know you personally, we are grateful that we get to share our insights with you. We truly believe the world is a better place because of United Ways and that United Ways are better organizations because of your passion and drive. Thank you for letting us be a part of your work at United Way.

What Do You Want?

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We've been creating content for Our Perspective since 2011. Since then, the look of our website and our focus as a company have evolved, and we want to make sure the content we're sharing with you continues to evolve too.

We want to hear from you so that we can make sure the content we're creating is valuable to you and your United Way.

To understand the kind of content you'd like to see more of, what we're doing well, and what we could improve, we’ve created a short survey.

The survey will only take three minutes! And your input will help ensure that the content you get from us is relevant to you and your United Way.

Plus, as a thank-you for completing our survey by Friday, September 28, you can enter into a raffle to win free access for you and your United Way to join us for one of our new webinars, which will be released later this fall.

To complete our survey, please follow the link below.


We hope to hear from you soon!