Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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Back in the day, life was pretty good for United Ways. United Ways were able to raise increasing amounts of money year-after-year, and many donors would support United Way until retirement without giving it a second thought.
But the times have changed.
Read MoreRecently, during a conversation with the CEO of a United Way who had adopted an issue focus, I asked him what advice he would give a United Way that was considering becoming issue-focused.
Read MoreOver 20 years of helping United Ways with their strategic planning has taught me many lessons. For example, it is nearly impossible to predict the future, so developing a strategic plan for more than the next three years is merely guessing at what the future holds. More recently, I have learned the lesson of jumping vs. leaping.
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