If your donors are not increasing their contributions or if you have a lot of donor churn, then this is the most important webinar you will see all year. Our research with local United Way donors has shown time and time again that:

• Donors will only increase their contribution when they understand the impact of their contribution

• One of the most common reasons people stop giving to United Way is because they didn’t understand what their contribution accomplished

Communicating impact is essential for your United Way’s success and during this webinar we will show you exactly what you need to say and precisely how to say it to effectively communicate your impact. We will cover everything from the formulas you need to craft your impact messages to the methods you will use to get your messages out to your donors.

In this 90-minute webinar, you will:

• Learn the simple formula you will use everyday for communicating impact and make your impact message resonate with your donors

• Learn the three things you should never say when communicating impact

• See precisely how you should be using your website, social media, campaign brochure, pledge form, and thank you to communicate your impact

• Learn how to use special events and annual reports to help your donors develop a deeper understanding of your impact

• Find out how switching the way your United Way funds programs can make communicating impact much easier

This webinar is jam packed with “What to say” and “How to say it” so that your United Way can effectively communicate your impact. You will grow your contributions and reduce your donor churn with the formulas, information, and examples you get from this webinar.

Additional Information

• Ask questions and get answers! You can ask the staff at Perspectives any questions you might have about concepts and examples presented during the webinar at anytime.

• Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.