Change which is known is manageable. Change which is unknown is paralyzing.
– Gary Goscenski
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This afternoon, Kasey and I spoke to a public relations class at Western Michigan University, our alma mater. The professor asked us to talk about public relations in nonprofit organizations, and specifically, public relations at United Ways.
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Is your United Way sharing stories on your website? If so, are they stories about your United Way or your partner agencies?
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