If you want the secret to a great campaign presentation in just five words, it is this . . .

Campaign, Donors, ResultsGary GoscenskiJuly 6, 2023workplace campaign, donors, resultsComment

Four Trends You Cannot Ignore in 2023

This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …

Campaign, Donors, Issue FocusGaryDecember 15, 2022workplace campaign, donors, Staff, issue focusComment

Simplify Your Campaign Messaging

With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .

Campaign, CommunicatingGaryAugust 3, 2022workplace campaign, MessagingComment

How Do We Change Ourselves?

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

Campaign, Issue Focus, Issue Focus ModelGaryJune 22, 2022issue focus, Issue Focus Model, workplace campaignComment

The Year-Round Imperative

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

Donors, Fundraising, Issue FocusGaryJune 8, 2022donors, issue focus, workplace campaignComment

The Big Risk You Are Taking With Your United Way

There are two risks you may be taking with your United Way – are you taking the risk that . . .

Campaign, Issue Focus Model, DonorsGaryMarch 16, 2022Issue Focus Model, workplace campaign, donorsComment

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