Your Invitation to the New Directions 2024 Conference
In less than three weeks, we will be hosting our New Directions 2024 virtual conference. This conference is completely free and will provide your United Way with solutions to four of your biggest challenges: How to explain what your United Way does, how you can raise more money, how your United Way can make meaningful change in your community, and how you can position your United Way to remain relevant in the future.
As our New Directions 2024 conference approaches, we thought we would take a more in-depth look at each of the four sessions we’ll be offering on March 13, 2024.
Bridging the Communication Gap Between You and Your Donors (10 – 11:15 a.m. EST)
When United Ways try to communicate too many messages, it is a lot of work for staff and overwhelming for donors. Based on our donor research, we will share what your donors need to know, and what they don’t want or need to hear. You will learn a simple formula for developing calls-to-action for your donors. We will share inspirational examples of messaging from United Ways of all sizes that are effectively communicating with fewer, more powerful messages.
The objectives for this session include, but are not limited to:
Understanding what your donors need to know in order to give
Eliminating messages your donors don’t want or need to hear
Using a simple formula to develop calls-to-action that will motivate your donors
Register Here
Changing Your Funding Can Change Lives (12 – 1 p.m. EST)
Is your United Way working to make a meaningful difference in your community? If your United Way truly wants to create lasting local change, you need to break from the traditional United Way investment model and rethink how you allocate funding in your community.
From redesigning their RFPs to changing the way they invest in the community, United Ways throughout the system are changing how they fund in order to maximize social change. If your United Way is serious about being more than a fundraiser, this is the session that will take your investment efforts to the next level.
The objectives for this session include, but are not limited to:
Learn the five methods your United Way can use to maximize change in the community
Identify how other United Ways are implementing these methods to generate the community change they want
Select the right combination of investment methods for your United Way
Register Here
Your Roadmap to Raising More Money (2 – 3:30 p.m. EST)
Don’t abandon the workplace campaign yet, but if raising more money is your goal, you need to start looking at raising money beyond the workplace campaign. This session will show you precisely how to raise money more effectively and where you should spend your time for the greatest return.
The objectives for this session include, but are not limited to:
Uncovering the best places for your United Way to raise more money – and several places many United Ways completely overlook
Exploring different methods for raising more money and how to get a huge return on your time and effort
Show you examples of how large and small United Ways are raising money and having a greater impact beyond traditional allocations
Using our roadmap to map the best route for your United Way to raise more money
Discover the three-word secret to raising more money that successful United Ways use everyday
Understand why stopping some of the things your United Way might be doing now will help you raise more money
Register Here
Setting Your New Direction for 2024 (4 – 5:15 p.m. EST)
Don’t wait another day to position your United Way to stay ahead of the curve! We’ll show you how to overcome the challenges you are facing today by redirecting the purpose of your United Way. You will learn all about the Issue Focus Model for United Ways and how it will allow you to grow and diversify your revenue, measurably change lives in your community, simplify your message, and increase understanding of your work. You’ll be inspired by examples from issue focused United Ways of all sizes that are relevant and sustainable now and for the future.
The objectives for this session include, but are not limited to:
Recognizing the challenges facing your United Way require new solutions
Learning how the Issue Focus Model addresses all of your challenges by redirecting the purpose of your United Way
Examining how the Issue Focus Model will help your United Way grow and diversify your revenue, measurably change lives in your community, simplify your message, and increase understanding of your work
Register Here
We hope you will join us live on March 13, 2024 for one or all of these session! If you would like to register for our free New Directions 2024 conference you can click here.