Nine Webinars You Can’t Afford to Miss!

We are excited to introduce our 2018-2019 Signature Series and Master Class webinars. Both series of webinars have been designed to provide you with answers to the most common questions and challenges facing United Ways like yours.

Check out the full webinar descriptions here to learn about these exciting training opportunities. We are kicking off our webinar series on November 27, 2018 with Six Methods to Maximize Your Impact, and we will have webinars every month from November through next June.

2018-2019 Signature Series: Three webinars to explore the future of your United Way

  • We will reveal surprising findings from our local United Way donor research that will change the future of your United Way in Why United Ways Must Change: Surprising Results From Donor Research.

  • When the Basics No Longer Work, What’s Next? explores the future of United Way and how the Issue Focus Model is making United Ways relevant again.

  • What You Tell Your Donors & What They Really Want to Hear carefully examines what donors want to know and what they don’t need to know from their United Way.

Master Classes: Six webinars to take your United Way to the next level

  • In Five Essentials for Successful Social Media, we will share how to use social media effectively, including what you need to use social media to say and how to say it.

  • We hear from many United Way Presidents/CEOs/Executive Directors that are struggling with board engagement, a topic we will be tackling head-on in How to Get Your Board Onboard: Secrets of the Engaged Board.

  • Get Them to Give: Designing Your Campaign Brochure will help you develop a focused, on-target campaign brochure that will promote giving – which is especially important when so many workplaces no longer allow United Ways to make an in-person presentation.

  • We will talk about collective impact, which is just one of the six different community impact methods used by United Ways, as well as help your United Way decide what is right for your community in Six Methods to Maximize Your Impact.

  • How to Connect With Your Next Generation of Donors looks at what the younger generation wants from United Way and how your United Way can attract younger donors.

  • Successful affinity groups should be a part of every United Way and we’ll show you how to create an affinity group or transform your current affinity group into a high-energy way to impact your community in Affinity Groups: Not Nice-to-Have, They’re Need-to-Have.

Five Fabulous Facts About Our Webinars:

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! After you attend a live webinar, you will have access to a recording of the webinar for one year.

  • Ask questions and get answers! All of our live webinars offer the opportunity for real-time Q+A. If you purchase a webinar recording, you’ll still get direct access to our staff who can answer your questions too.

  • It’s never too late! If you missed a live webinar - don’t worry. We have recordings available here.

  • Your webinar is guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.

Learn more about our three Signature Series webinars and our six Master Class webinars at www.perspectives4uw.com/webinars.

We look forward to having you and your staff join us for a webinar soon!

Quote of the Month: October 2018

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After speaking to United Ways at conferences for many years, people have attributed several quotes to me. This month’s quote comes from yours truly:

“Helping people is easy. Change is hard.” – Gary Goscenski, Issue-Focused Consultant, Perspectives

When a United Way provides funding for a program it helps people. For example, 120 local families received food from a local food pantry because United Way provided funding to the food pantry. It is relatively easy for United Way to say they helped these families by making an investment in their program.

It is hard to change things. The challenge of change comes when you ask the question: “How do we change things so that these 120 families will not need food from the local food pantry next month?”

Many United Ways measure success by how many people received help. Very few United Ways measure success by how many people no longer need help.

What is success for your United Way – helping or changing?

Adopting an issue focus is all about achieving change – fewer people in poverty, more students graduate from high school, fewer people are homeless, etc. Change is hard, but United Ways that have adopted an issue focus make change in their communities every day. Check out the Issue Focus Model on our website and see how your United Way can make change. One of the most powerful aspects of the Issue Focus Model is that it not only changes your community, but it makes your United Way relevant, sustainable, and impactful.

If you have a quote you would like to share for our Quote of the Month, please let me know at gary@perspectives4uw.com

Blog Survey Update

On another note: We want to thank everyone who took the time to complete our blog survey. We sincerely appreciate your comments and suggestions, and you will see us incorporating your comments and suggestions into future blog posts.

Congratulations to Jimmy Hill, President and CEO, River Region United Way (Montgomery, AL), who completed our blog survey and was randomly selected to receive a free webinar from Perspectives for his United Way!

Remember: You Are Important

We just wanted to remind you: What you think matters to us.

This is the second and last time we’ll bother you with this (we promise!), but we really want to know how we can make this blog better for you.

Whether you’re a long-time reader or you’ve only recently begun following us, you have the opportunity to play a big role in shaping the content we create in the future.

Do you work in resource development and want to learn how to grow your total resources under management? Tell us.

Do you work in marketing and struggle to clearly communicate what your United Way does? Share that challenge.

Do you manage volunteers and want to learn new ways to get millennials to engage with your organization? Let us know!

We have lots of expertise to share when it comes to United Ways, but sharing expertise doesn’t do any good if it isn’t helpful and meaningful to you.

Please help us make this blog something you look forward to receiving in your inbox. Follow the link below to take our quick, seven-question survey and play a part in shaping the future of this blog.

Beyond helping to make this blog something you look forward to, those who complete the survey will be entered to win free access to attend our upcoming webinar, which will be released this fall!

Take the survey here: https://www.surveymonkey.com/r/OurPerspectiveReaderSurvey

Finally, we want to say thank you. While we may not know you personally, we are grateful that we get to share our insights with you. We truly believe the world is a better place because of United Ways and that United Ways are better organizations because of your passion and drive. Thank you for letting us be a part of your work at United Way.