Celebrating Our 30th Anniversary

At Perspectives, we are proud to be celebrating our 30th anniversary!

Founded on July 1, 1987, we worked with our first United Way, Heart of West Michigan United Way, in 1989. Since that time, we have enjoyed providing planning, research, training, and guidance to United Ways across the country. We are passionate about working with United Ways and believe in the good work you are doing. We know every United Way has the potential to make a significant impact in their community, which is why we focus on maximizing your impact, resources, and communication.

In honor of our 30th anniversary, we would like to offer YOU (our blog readers!) a special 30% discount on our "Positioning Your United Way for 2020: What You Must Plan & Start Doing Today" webinar, which received outstanding ratings when we presented it at the 2017 Great Rivers Conference.

During our "Positioning Your United Way for 2020: What You Must Plan & Start Doing Today" webinar, we will share with you the leading-edge strategies your board and staff must implement soon to ensure your United Way’s success in 2020. We will use real examples from United Ways of all sizes to show you how best to take on critical challenges and opportunities, such as: amplifying your United Way’s impact within your community, obtaining sustainable sources of revenue for your United Way, and engaging donors, volunteers, and community members in the work your United Way is doing.

We invite your United Way to join us for a live viewing of this 90-minute webinar on August 2nd or October 12th at 2 p.m. EDT. If you are unable to attend on either of these dates, we can either send you a recording of the webinar or invite you to a future live viewing of the webinar. To register, for more information, and to see what Great Rivers attendees said about this webinar, visit www.perspectives4uw.com/webinars

Once we receive your webinar registration, we will send you a link to pay for the webinar online where you can enter the promo code PCG30 to save 30% during checkout. This promo code is good through July 31, 2017.

Don’t miss this opportunity – register for our "Positioning Your United Way for 2020: What You Must Plan & Start Doing Today" webinar at www.perspectives4uw.com/webinars


Make an Impact in Honor of Your Mom This Mother’s Day

Is your United Way offering opportunities for people to give outside of campaign? Are you giving your donors and community members the opportunity to make an impact on a specific issue?

United Way of Pickens County (Easley, SC) encouraged people in their community to give the gift of reading this Mother’s Day with their Women United Camp iRock Honor Card Program. By making a $25 donation to Camp iRock, you could send a Mother’s Day card to your mom, letting her know you made a gift in her honor.

In addition to the Mother’s Day card explaining that you gave the gift of reading to a child in honor of your mom, it also explained Camp iRock, which is United Way of Pickens County’s summer program for struggling readers in rising 1st through 4th grades that helps students improve their reading skills over the summer. Each Mother’s Day card donation went toward funding a child to attend Camp iRock.

United Way of Pickens County promoted this opportunity to give and make an impact in honor of your mom on their website and social media.


This is a great example of an opportunity for people to give outside of campaign and I love how United Way of Pickens County tied this opportunity to Mother’s Day. It also communicates the impact of donors’ contributions in a simple and powerful way – for only $25, both you and your mom will know you helped a child learn to read. Note that United Way of Pickens County highlighted one of their own programs rather than a partner agency’s program. In order to encourage donors and community members to give to your United Way, it is essential to communicate how your United Way is making a difference in the community, and how their donations will make an impact by giving to your United Way.

United Ways who have transformed to an issue focus find it easier to communicate their message, engage their donors and community members, diversify their resources, and maximize their impact. At Perspectives, we are the creators of the Issue-Focused Model and have helped successfully guide United Ways of all sizes to an issue focus. Click here for more information about an issue focus, or contact me for information about how we can guide your United Way in the transformation to an issue focus.

Happy Mother’s Day!


P.S. Check out my blog post from May 2016 to see what United Way of the Bay Area did last Mother’s Day.

Thanks + Giving

Are you thanking your donors and encouraging them to give this holiday season?

United Way of Greater Augusta (Staunton, VA) sent out an e-newsletter just before Thanksgiving, thanking their donors and encouraging them to give this #GivingTuesday. Their e-newsletter was simple and to-the-point, and the two sections of the e-newsletter each focused on a specific issue.

In the “Thanks” section of the e-newsletter, United Way of Greater Augusta wished everyone a Happy Thanksgiving and thanked their donors for supporting their United Way. They explained how they were able to help community members obtain financial stability with their support.


In the “Giving” section of the e-newsletter, United Way of Greater Augusta explained that they were participating in #GivingTuesday to raise money for the Dolly Parton Imagination Library, an initiative which encourages reading and promotes childhood literacy. They explained that the program sends a child a book once a month and currently there is a waiting list for kids in the community to receive books. United Way of Greater Augusta encouraged people to sponsor a child for $30 to help the children on the waiting list receive books.


United Way of Greater Augusta did a great job focusing on one issue while thanking donors, and one issue while encouraging people to give. People will be more likely to remember what your United Way does, and will be more likely to donate, if you communicate a simple and focused message, just as United Way of Greater Augusta did in their e-newsletter.

If you are interested in learning more about adopting an issue focus to simplify and focus your United Way’s message, visit: www.perspectives4uw.com/issue-focus

We hope you had a wonderful Thanksgiving and if you are participating in #GivingTuesday this year, we hope you have a successful #GivingTuesday tomorrow!