Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…

Younger GenerationBryn BogemannOctober 9, 2023younger generation, donorsComment

The One Thing Younger Donors Need to Know About United Way

As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.

Issue Focus, Younger GenerationBryn BogemannJune 7, 2023younger generation, issue focusComment

The Importance of Relationship Building

Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.

Volunteers, Younger GenerationBryn BogemannMarch 20, 2023younger generation, affinity groups, VolunteeringComment

The Top Five Posts of 2021

Happy New Year! Before you head off to the gym or become a vegan, we have got a much easier way for you to start off 2022 right. We have compiled our top five posts from 2021, which will make your work easier and . . .

Campaign, Donors, Younger GenerationGary and BrynJanuary 4, 2022workplace campaign, donors, younger generation, COVID-19Comment

Why I Was Never Involved With United Way

The first week of May marks my three-year anniversary of working at Perspectives and working with United Ways around the country. In my three years I have been blessed to work with so many amazing United Ways actively changing their communities for the better.

Donors, Issue Focus, Younger GenerationBryn BogemannApril 21, 2021issue focus, donors, younger generationComment

Back to Basics?

In less than two weeks, we will be holding our next webinar: “When the Basics No Longer Work, What’s Next?” If you are struggling with workplace campaigns, how to explain what United Way does, and/or are tired of partner agencies feeling entitled to funding, then this webinar is for you.

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