Why Perspectives?

Let’s work together! Here are four reasons your United Way should work with Perspectives.


1. We love United Ways. United Ways are our passion and sole focus.
2. We KNOW United Ways. We get your jargon, history, struggles, and politics. We understand you.
3. We’re a one-of-a-kind firm. From our focus on United Ways to developing the Issue Focus Model, we are the issue focus experts.
4. We will be with you every step of the way. From your first issue-focused board retreat to the next year’s campaign and beyond, we’re here to guide you through whatever challenges you face.


But, you don't have to take our word for it – find out what our clients say about working with us.

1. Our Passion and Focus

"Since Perspectives works exclusively with United Ways, there is a lot of experience to draw from to help navigate potential barriers. Chances are, if you come across a problem or issue, Perspectives has already worked through it with another United Way."

- Shane Orr, Executive Director of United Way of Muscatine

"You bring real enthusiasm and knowledge. It’s clear you really care if we succeed."

- Debra Lancaster, Executive Director of United Way of Skagit County

2. Our United Way Knowledge

"We have worked with Perspectives for many years . . . they understand the challenges we face and the strategies we can use to overcome them. They speak with clarity and credibility. The quality of their work is excellent and well worth the time, effort, and expense."

- Paul Logli, President & CEO, United Way of Rock River Valley

"We know of no other consulting group with the breadth of knowledge and experience that Perspectives has in working with local United Ways."

- Bill Jackson, President & CPO of United Way of Erie County

"I really appreciated the experience, particularly because it provided some compelling directions that we don't get from United Way Worldwide. I feel that the Perspectives information is realistic, pragmatic and grounded in real-world experience and research."

- Peter Theisen, President/CEO of United Way of Whatcom County,

3. Our Issue Focus Expertise

"You were so right! Focusing on the issue of early childhood education has resulted in raising more money from grants and campaigns, attracting new donors, and reduced designations. Now everyone knows what our United Way does in the community."

- Julie Capaldi, President of United Way of Pickens County

"We are thrilled with the ‘single issue’ focus on financial stability; we got there with help from Perspectives, a great consulting firm. They not only led our board through the entire strategic planning process, but their ongoing technical assistance has been extremely helpful with all our efforts."

- Ken Toll, President/CEO of United Way of Jackson County

4. Our Guidance 

"The process they use is so efficient that our board members were blown away by what we've been able to accomplish in a short amount of time. It's well worth the money to bring in the experts. Had I known about Perspectives before, I would have started this process sooner."

- Shane Orr, Executive Director of United Way of Muscatine

"A number of my board members who have been part of planning sessions for their organizations (local university, hospital, and major employers) praised your services and felt the sessions were excellent!"

- Pat Berger, President/CEO of United Way of Grand Forks, East Grand Forks, and Area

"Previously, we have worked with some great leaders for strategic planning, but they are not like the two of you. You spoke United Way language – I could wrap my head around what you were saying."

- Debbie Campbell, Executive Director of United Way of Lewis County

Want to see proof of the power of an issue focus? Read our case study.