Why United Ways Must Change: Surprising Results From Donor Research

Why United Ways Must Change: Surprising Results From Donor Research


We have surveyed thousands of United Way donors over the years to learn what they expect and need from United Way. Find out directly from donors what they want, why they designate, how they want to be thanked, what attracts them to United Way – and more!

Your United Way will operate more efficiently and effectively when you know how your donors think about United Way and what they want from United Way. In this webinar, we will reveal surprising results from our donor research so that you can attract new donors, retain current donors, and increase donors’ contributions.

In this webinar, you will learn:

  • How to attract new donors, slow donor churn, increase donors' contributions, and reduce designations, based on the latest research

  • Why thanking donors is not enough and what is as important—if not more important—to do for your donors

  • Why using categories like education, income, and health does not resonate with donors and what issues you should share instead

  • What research shows is the easiest way to gain support for your issues from new donors—especially the younger generation

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Note: This webinar was recorded live on March 11, 2019. A recording of this webinar is available for purchase. When you purchase this webinar recording, we will grant you access to a custom online library that will hold this webinar’s recording, as well as any other webinars that you purchase in the future.

Additional Information

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! You will have unlimited access to this recording for one year.

  • Ask questions and get answers! You get unlimited access to the staff at Perspectives to ask any questions you might have about concepts and examples presented in the webinar.

  • Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.