Why United Ways Must Change: Surprising Results From Donor Research

Recorded and Available for Download

We have surveyed thousands of United Way donors over the years to learn what they expect and need from United Way. Find out directly from donors what they want, why they designate, how they want to be thanked, what attracts them to United Way – and more!

Your United Way will operate more efficiently and effectively when you know how your donors think about United Way and what they want from United Way. In this webinar, we will reveal surprising results from our donor research so that you can attract new donors, retain current donors, and increase donors’ contributions.

In this webinar, you will learn:

  • How to attract new donors, slow donor churn, increase donors' contributions, and reduce designations, based on the latest research

  • Why thanking donors is not enough and what is as important—if not more important—to do for your donors

  • Why using categories like education, income, and health does not resonate with donors and what issues you should share instead

  • What research shows is the easiest way to gain support for your issues from new donors—especially the younger generation

Single Signature Series webinar: $90
All three Signature Series webinars: $225 ($75/webinar)

General Webinar Information

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! After you attend a live webinar, you will have access to a recording of the webinar for one year.

  • Ask questions and get answers! All of our live webinars offer the opportunity for real-time Q+A, plus you get access to ask our staff questions after the live webinar too.

  • Your webinar is guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.