What You Tell Your Donors & What They Really Want to Hear

What You Tell Your Donors & What They Really Want to Hear


Is your United Way providing donors with the results of their contribution so that they will continue to support your United Way? Many United Ways use one or more of five commonly used methods for measuring results, but we’ll show you the one method your donors prefer.

When donors ask why they should give to your United Way and not directly to your partner agencies, you need to be able to show the results of giving to your United Way. During this webinar, we explore which results will encourage your donors to support United Way, and which results do little to inspire your donors.

In this webinar, you will learn:

  • How United Ways use each of the five methods to measure results and whether or not it is appropriate to use each of the methods

  • The results donors expect from United Ways and the importance of communicating impact

  • How progressive United Ways are communicating results and impact with examples

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Note: This webinar was recorded live on May 21, 2019. A recording of this webinar is available for purchase. When you purchase this webinar recording, we will grant you access to a custom online library that will hold this webinar’s recording, as well as any other webinars that you purchase in the future.

Additional Information

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! After you attend a live webinar, you will have access to a recording of the webinar for one year.

  • Ask questions and get answers! All of our live webinars offer the opportunity for real-time Q+A.

  • Your webinars are guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.