How to Connect with Your Next Generation of Donors

July 2, 2019 | 2 p.m. - 3 p.m. EDT

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The work of your United Way is relevant to millennials – they just don’t know it yet. Connecting with the next generation of donors is more than a marketing challenge. Learn why connecting to millennials also requires changes in how you engage with your community.

While the bulk of United Way donors are over the age of 50, forward-thinking United Ways realize that they need to begin building relationships with younger community members in order to usher in a new generation of donors. However, the younger generation does not respond to many of the long-standing marketing and engagement tactics used by United Ways. To meet the younger generation’s evolving needs, United Ways need to evolve too.

In this webinar, you will learn:

  • What young people want and need to know about United Way

  • How millennials use social media and how best to connect with them

  • From examples of United Ways who are effectively building relationships with future donors

Cost
Single Master Class webinar: $65
All six Master Class webinars: $325 (save $65)


General Webinar Information

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! After you attend a live webinar, you will have access to a recording of the webinar for one year.

  • Ask questions and get answers! All of our live webinars offer the opportunity for real-time Q+A, plus you get access to ask our staff questions after the live webinar too.

  • Your webinar is guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.