Our Perspective is a bi-weekly blog that explores the challenges facing United Ways.
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In less than two weeks, we will be holding our next webinar: “When the Basics No Longer Work, What’s Next?” If you are struggling with workplace campaigns, how to explain what United Way does, and/or are tired of partner agencies feeling entitled to funding, then this webinar is for you.
Read MoreOne of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.
Read MoreAs I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.
Read MoreWhat if automobile manufacturers sold cars and trucks the way United Ways ask people to give?
Read More"The secret to getting ahead is getting started."
Read MoreThere was an interesting talk show on NPR several weeks ago about the demise of the printed newspaper. For nearly three decades, newspaper circulation has declined every single year.
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