Posts in Market & Communicate
The Communication Challenge Facing United Ways

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

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Investing in the Future

When you focus all of your marketing activities and marketing budget solely on reaching your donors, everyone else is in the dark about your United Way. What other groups should your marketing seek to engage in order to build a stronger future?

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