Community Impact is More Than Collective Impact


Donors – especially younger donors – have increasingly high expectations of the charitable organizations they support. Donors want to feel confident that the dollars they donate go to organizations that significantly impact their community.

In response to changing donor expectations, many United Ways have begun to explore community impact as a means to ensure their local investments produce maximum impact. Unfortunately, while many United Ways want to fully adopt the community impact approach, doing so can seem daunting. 

After wrestling with what it meant to become a community impact organization, many United Ways began to pursue collective impact as their means achieve community impact. The unfortunate reality of this is that community impact is the most complex means by which a United Way can pursue community impact. Transitioning from a fundraising model to a collective impact model is challenging even for well-funded United Ways.

If large United Ways struggle to make the transition to collective impact, how can non-Metro 1 United Ways hope to effectively achieve community impact?

Fortunately, there are several alternatives to collective impact that are accessible and viable for United Ways of all sizes.

In total, there are six methods that United Ways use to achieve community impact. These methods range in complexity from specialized RFPs and in-house initiatives to collective impact. While collective impact remains the most complex of these methods, there are other methods that you could easily implement in your next funding cycle.  

On November 27, we will be hosting our webinar “Six Methods to Maximize Your Impact.” This webinar will explore the six methods that United Ways use to achieve community impact, the strengths and weaknesses of each method, as well as provide practical suggestions for how you can begin to implement these methods at your United Way. If you are interested in learning more about this webinar and the other topics this webinar will cover, please visit our webinar information page here.

While this webinar is relevant to United Ways that are on the community impact journey, we will be offering a total of nine webinars in the coming months that will cover other relevant topics in impact and investment, marketing and engagement, and resource development. To see a full list of our upcoming webinars and the topics we will cover, please visit our website here.

Nine Webinars You Can’t Afford to Miss!

We are excited to introduce our 2018-2019 Signature Series and Master Class webinars. Both series of webinars have been designed to provide you with answers to the most common questions and challenges facing United Ways like yours.

Check out the full webinar descriptions here to learn about these exciting training opportunities. We are kicking off our webinar series on November 27, 2018 with Six Methods to Maximize Your Impact, and we will have webinars every month from November through next June.

2018-2019 Signature Series: Three webinars to explore the future of your United Way

  • We will reveal surprising findings from our local United Way donor research that will change the future of your United Way in Why United Ways Must Change: Surprising Results From Donor Research.

  • When the Basics No Longer Work, What’s Next? explores the future of United Way and how the Issue Focus Model is making United Ways relevant again.

  • What You Tell Your Donors & What They Really Want to Hear carefully examines what donors want to know and what they don’t need to know from their United Way.

Master Classes: Six webinars to take your United Way to the next level

  • In Five Essentials for Successful Social Media, we will share how to use social media effectively, including what you need to use social media to say and how to say it.

  • We hear from many United Way Presidents/CEOs/Executive Directors that are struggling with board engagement, a topic we will be tackling head-on in How to Get Your Board Onboard: Secrets of the Engaged Board.

  • Get Them to Give: Designing Your Campaign Brochure will help you develop a focused, on-target campaign brochure that will promote giving – which is especially important when so many workplaces no longer allow United Ways to make an in-person presentation.

  • We will talk about collective impact, which is just one of the six different community impact methods used by United Ways, as well as help your United Way decide what is right for your community in Six Methods to Maximize Your Impact.

  • How to Connect With Your Next Generation of Donors looks at what the younger generation wants from United Way and how your United Way can attract younger donors.

  • Successful affinity groups should be a part of every United Way and we’ll show you how to create an affinity group or transform your current affinity group into a high-energy way to impact your community in Affinity Groups: Not Nice-to-Have, They’re Need-to-Have.

Five Fabulous Facts About Our Webinars:

  • Your entire staff and board can have access! Just pay one fee and gather everyone around.

  • Access webinars anytime you want! After you attend a live webinar, you will have access to a recording of the webinar for one year.

  • Ask questions and get answers! All of our live webinars offer the opportunity for real-time Q+A. If you purchase a webinar recording, you’ll still get direct access to our staff who can answer your questions too.

  • It’s never too late! If you missed a live webinar - don’t worry. We have recordings available here.

  • Your webinar is guaranteed! If you are not satisfied for any reason let us know and we’ll refund your fee.

Learn more about our three Signature Series webinars and our six Master Class webinars at www.perspectives4uw.com/webinars.

We look forward to having you and your staff join us for a webinar soon!

Perspectives is on the Road Again

We’re on the road again!

This time, we're headed to Erie, Pennsylvania to the United Way of Pennsylvania State Conference. For those of you also headed to Erie, we’d like to invite you to our revamped “Positioning Your United Way for 2020: What You Must Plan & Start Doing Today” presentation.

Our presentation will discuss common communication, resource development, and marketing/engagement challenges faced by United Ways of all sizes. Our presentation will also help you to create a call to action that can be used with all of your stakeholders, think about the long-term future of your United Way, and lay the groundwork for the most important decision that your United Way will make before 2020.

We last presented this session at the Great Rivers 2017 Conference, where the session received rave reviews from attendees.

Fantastic! Promoted change and growth!
— 2017 Great Rivers Conference Attendee
Thanks so much – I needed you last summer as we are only now finishing our strategic plan!
— 2017 Great Rivers Conference Attendee
Excellent session! Engaging and dedicated to United Ways!
— 2017 Great Rivers Conference

If you’ll be in Erie this week, we’d love for you to attend our session! And, if you won’t be in Pennsylvania but our session sounds interesting to you – you’re still in luck! While we’re sorry that we won’t get to see you, we do offer this presentation as a recorded webinar, which you can find here.

However, you view it – whether at the conference or online – we are excited to share this presentation with you!

That said, we wish safe travels to all that are headed to Erie this week. We can’t wait to teach, learn, and share alongside you all!