Have you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?
If you answered yes to either of these questions, you will be able to relate to what Julie Capaldi experienced at United Way of Pickens County (Easley, SC) as President over the past 24 years.
Julie recently shared her story of how United Way of Pickens County experienced a significant loss in their donor base and how she turned things around and now better connects with donors and community members, while riding the Nonprofit Story Tour bus.
During the video where Julie shares her story, she talks about how essential it is to communicate impact about a specific issue and to share "S-S-T" with donors and community members. "S-S-T" is our acronym that we first shared with United Way of Pickens County in 2011, which stands for Statistics, Stories, and Trust & Accountability. Based on our years of experience in conducting research for United Ways, we have found that about one-third of donors want to see statistics, about one-third want to hear stories, and about one-third care about trust and accountability.
Julie also talks about "a consultant from Michigan" and gives a shout-out to Gary at approximately 10 minutes into the video, referring to Gary Goscenski, one of our Issue-Focused Consultants here at Perspectives. Gary has been working with Julie and her team at United Way of Pickens County since 2011 to focus and maximize their impact, resources, and communication.
On the homepage of our website, we share a quote from Julie, which says: "You were so right! We are a little United Way, and focusing on the issue of early childhood education and summer learning loss has resulted in raising more money from grants and campaigns, attracting new donors, and reduced designations. This is all we talk about – at campaign presentations, to donors, and to our community – and now everyone knows what United Way of Pickens County does in the community."
We love how Julie talks about how people felt moved to give to United Way of Pickens County when she shared a story about summer learning loss and their Camp iRock program. We encourage you to come along for the ride as Julie explains how focusing on a specific issue has been the key to engaging donors in the community – check out the video here.
To learn more about an issue focus, visit www.perspectives4uw.com/issue-focus. If you are interested in becoming issue-focused, you can find more information about how we can guide your United Way in your transformation at www.perspectives4uw.com/develop-your-issue-focus.