Conferences

Perspectives is on the Road Again

We’re on the road again!

This time, we're headed to Erie, Pennsylvania to the United Way of Pennsylvania State Conference. For those of you also headed to Erie, we’d like to invite you to our revamped “Positioning Your United Way for 2020: What You Must Plan & Start Doing Today” presentation.

Our presentation will discuss common communication, resource development, and marketing/engagement challenges faced by United Ways of all sizes. Our presentation will also help you to create a call to action that can be used with all of your stakeholders, think about the long-term future of your United Way, and lay the groundwork for the most important decision that your United Way will make before 2020.

We last presented this session at the Great Rivers 2017 Conference, where the session received rave reviews from attendees.

Fantastic! Promoted change and growth!
— 2017 Great Rivers Conference Attendee
Thanks so much – I needed you last summer as we are only now finishing our strategic plan!
— 2017 Great Rivers Conference Attendee
Excellent session! Engaging and dedicated to United Ways!
— 2017 Great Rivers Conference

If you’ll be in Erie this week, we’d love for you to attend our session! And, if you won’t be in Pennsylvania but our session sounds interesting to you – you’re still in luck! While we’re sorry that we won’t get to see you, we do offer this presentation as a recorded webinar, which you can find here.

However, you view it – whether at the conference or online – we are excited to share this presentation with you!

That said, we wish safe travels to all that are headed to Erie this week. We can’t wait to teach, learn, and share alongside you all!

Thank You to the Trailblazers

scenic chairlift - Ober Gatlinburg

When the Southeast Regional Conference ended last week, Gary and I headed up the scenic chairlift on Mount Harrison. We were headed toward what we had been promised was “the greatest view in the Smokies that you can get without hiking.” 

If you look at the photo to the right, you can see that it is no short climb to top of Mount Harrison. Moreover, that photo was taken after we had already enjoyed a ten-minute cable car ride up the mountain and nearly half of our peak-bound chairlift trip.

Although Mount Harrison is 2,200 feet above Gatlinburg, our journey to the top was pretty easy. As we went up though, I thought about the first trailblazer to climb to the top of Mount Harrison.

That first trailblazer – whoever they were – had to make it to the top of the mountain through uncharted forest, river, wildlife, and other hazards. Getting to the top before the addition of cable cars, chairlifts, and maps of the mountain was no easy feat. 

And that’s the thing about blazing a trail; it isn’t easy. You might have some idea of what lies at the end of your journey, but there’s little guarantee that you’ll end up exactly where you expect. And while you might have some idea of your final destination, you don’t know what hazards you may run into while you work your way there. 

But, when you finally reach the end of your journey, you can come back down the mountain and tell others that they too can get to the top of the mountain. Then they will climb the mountain and return with their own ideas of how to improve the journey to the top. That cycle continues until the day when getting to the top of the mountain is easy, and there are cable cars, chair lifts, and mountain maps. 

Trailblazing isn’t easy, but its thanks to the trailblazers of this world that we are able to know that we can reach the peaks of mountains and that together was can improve the journey to the top for those who follow. 

That’s why it’s such an honor to be able to participate in United Way conferences. Conferences facilitate the exchange of ideas and experience, which ultimately makes everyone’s journey up whatever mountain they’re facing just a little bit easier. 

We are thankful that we had the opportunity not just to share our Issue Focus expertise at SERC 2018, but also that we had the chance to hear and learn from so many United Ways that are changing their communities in creative, new ways. We’re grateful to have spent last week hearing and sharing stories of paths forged and mountains conquered.

Of course, we are especially grateful for Anita Barker of United Way of North Carolina. SERC 2018 would not have been possible without all of her hard work in organizing such a great conference. Anita, thank you for creating a space for United Ways to trailblaze together.  

2018 Great Rivers Conference

We invite you to join us at the upcoming 2018 Great Rivers Conference, a regional United Way conference being held from March 5th-8th in Indianapolis, Indiana. Gary and I will be presenting two sessions at this conference:

 

CEO Workshop: Leading Your United Way to a Successful Future   

On March 6th, we will be presenting a special session exclusively for United Way CEOs, Executive Directors, and Presidents. This session will show you how to lead your United Way to a successful future by transforming to an issue focus.

As the issue-focused experts, we will show you the power of an issue focus to simplify your United Way's message, diversify your resources, and maximize your impact. We will take an in-depth look at a variety of progressive issue-focused United Ways of all sizes, as we share stories of their successes and challenges. You will learn about the four essential steps for becoming a successful issue-focused United Way and the importance of including all of your stakeholders in the process. This session will provide you with a deeper understanding of what it means to be issue-focused and the knowledge you need to lead your United Way to a successful future.

Strengthen Your Financial Position by Effectively Diversifying Your Resources               

On March 7th, we will be presenting a session about diversifying your resources. We know workplace campaigns have been the bedrock of United Way fundraising for decades, but future financial stability will depend on effectively diversifying resources beyond workplace campaigns.

In this session, we will explore several proven methods for diversifying resources that will allow your United Way to strengthen your financial position in the future. We will begin by discussing a variety of possibilities for diversifying resources and evaluating the requirements and potential for each possibility. You will learn how to implement these possibilities to diversify your resources, illustrated by examples from progressive United Ways. Strengthen your United Way's financial position by learning how to effectively diversify your resources at this session.

For more information and to register for the 2018 Great Rivers Conference, visit https://unitedwaywi.site-ym.com/page/GRC2018. We hope to see you at one or both of our sessions in March!

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