Time for a New Goal?

It’s almost campaign season – already! In a couple of weeks many United Ways will . . .

Community Impact, CampaignGary GoscenskiMarch 21, 2024goals, impactComment

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Campaign, Donors, ResultsGary GoscenskiJuly 6, 2023workplace campaign, donors, resultsComment

Four Trends You Cannot Ignore in 2023

This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …

Campaign, Donors, Issue FocusGaryDecember 15, 2022workplace campaign, donors, Staff, issue focusComment

Simplify Your Campaign Messaging

With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .

Campaign, CommunicatingGaryAugust 3, 2022workplace campaign, MessagingComment

How Do We Change Ourselves?

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

Campaign, Issue Focus, Issue Focus ModelGaryJune 22, 2022issue focus, Issue Focus Model, workplace campaignComment

The Big Risk You Are Taking With Your United Way

There are two risks you may be taking with your United Way – are you taking the risk that . . .

Campaign, Issue Focus Model, DonorsGaryMarch 16, 2022Issue Focus Model, workplace campaign, donorsComment

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