Excitement is Brewing for Campaign

As summer comes to a close, United Ways across the country are preparing for their upcoming campaign season. From creative themes and giveaways to donor and volunteer engagement, I am always excited to see what United Ways are going to do each year for their campaign kickoff.

The community of Asheville, North Carolina will be raising their glasses during this year’s campaign kickoff. United Way of Asheville and Buncombe County (Asheville, North Carolina) partnered with Asheville Brewing Company for a benefit beer, and they will be holding a United Way Benefit Beer Release Party & Campaign Kickoff to energize their community.


A beer was crafted that will be available for a limited time and $1 of each pint sold will benefit the work of United Way of Asheville and Buncombe County in the areas of education, income, and health. For $5, community members can attend the party, which includes appetizers and a drink ticket, and for $10, community members also get a souvenir pint glass.

United Way of Asheville and Buncombe County is promoting this event on their Web site, Facebook, and Twitter.

This is a great way to encourage people to attend your campaign kickoff, while also raising funds and making a difference in the community!

We would love to see other examples of creative campaign kickoff ideas, so please let us know what you are doing in your community. Send us an e-mail at info@perspectives4uw.com or share your examples with us on Facebook or Twitter.

We wish your United Way luck as you prepare for campaign season and hope your campaign kickoff is a success!